This class meets on Zoom on February 18 & 20 from 7:00:30pm.
Take the first steps toward turning your passion into a thriving photography business in this online course. Whether you're an experienced photographer or just starting to explore entrepreneurship, this class provides actionable insights and a roadmap to establish a legitimate and sustainable business.
What You’ll Learn:
- Starting Smart: How to assess your readiness and identify the first steps.
- Business Structures: Choosing between sole proprietorship, LLC, or other options.
- Compliance Basics: Licenses, taxes, and how to navigate the legal essentials.
- Financing & Planning: Writing a business plan and securing funding.
- Marketing & Branding: Crafting your identity, understanding your value, and finding clients.
- Tools for Success: Workflow systems, software, and other essentials for efficiency.
- Growth Strategies: How to scale your business, build relationships, and find support.
From Laura’s perspective and with a foundation of firsthand experience, Laura will share:
- Mistakes she made (and how you can avoid them).
- Practical tools and strategies she uses to run her profitable business.
- Insights on scaling from a local startup to a respected brand.
By the end of this class, you’ll:
- Have a clear understanding of the steps to start and grow a photography business.
- Feel confident navigating challenges with a solid action plan.
- Be equipped with tools and knowledge to create a business that reflects your passion and goals.
Class Limit: 8-12
Questions can be directed to Marie Joabar at info@capitalphotographycenter.com.
What People Are Saying About Laura’s Business Class
"The entire course was extremely useful to me. I hope Laura will have more classes to assist potential Photography Entrepreneurs.”
"This class was filled of lots of great information - especially for those of us that are just starting out. Overall, I'm very excited about what I've learned and I can't wait to take my next class!”
“I thought the pace was great and the material that she covered was relevant and likely the things that someone starting out would need to know."
What People Are Saying About Laura
"I really like how excited Laura is to share her knowledge. She is very generous with her time and talents."
“Laura is a wonderful teacher and I loved her delivery and teaching style. She provided so much more information than I was expecting, and I cannot thank her enough for her candor and her approach."
"Honestly, Mrs. Hatcher is a great teacher. She makes the content practical and very easy to understand."
Instructor: Laura Hatcher
Laura Hatcher is an award winning and published event, headshot and portrait photographer based in Alexandria, Virginia. She started her photographic journey while on active duty with the United States Navy. Laura, now a retired Naval Officer, opened a small studio in the heart of Old Town, Alexandria and is enjoying her second career as a full time photographer. She continues to serve the Veteran community with her headshot and military ceremony photography.
Laura’s work has been featured in the Washington Post, Architectural Digest, Forbes Magazine, VIP Alexandria Magazine, and several college Alumni magazines. Her clients have included: The City of Alexandria, Visit Alexandria, The United States Naval Academy Alumni Association (her Alma Mater), The US Capitol Historical Society, and Texas A&M The Bush School of Government and Public Service. Laura's work can be seen at: www.laurahatcherphotography.com
Laura teaches the following classes for Capital Photography Center:
* How to be a Photography Business Owner
* Exploring Headshot Photography
* Getting Started With Studio Lighting
* Portrait Editing- Tools and Techniques